Privacy Policy

OUR PRIVACY COMMITMENT

LONDON WHOLESALE DIY LIMITED, trading as London Wholesale, is committed to protecting and respecting your personal privacy. This Privacy Policy details how we collect, use, store, share, and protect your personal data when you visit our website, communicate with our support staff, or purchase hardware products from us. We handle all data in compliance with the UK Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR).

INFORMATION WE COLLECT

Personal Identification Details

When you place an order or interact with our site, we collect personal information necessary to fulfill your request, including:

Full Name
Billing Address
Delivery Address (within the United Kingdom)
Contact Telephone Number
Email Address

Payment and Financial Information

Payments are handled via secure, external third-party payment processors. While we receive transactional confirmation and order reference codes, London Wholesale does not collect, view, or store full credit or debit card numbers on our private servers.

Customer Support and Communications

We retain records of communications when you contact our support desk, including emails sent to info@londonwholesale.shop, contact form submissions, and transcripts of 24/7 live chat interactions.

Technical and Browsing Data

When you browse our online catalogue, our systems automatically collect certain technical telemetry via standard website cookies, including:

Internet Protocol (IP) address
Browser type and version
Time zone setting and operating system
Pages viewed, browsing patterns, and referring URLs

HOW WE USE YOUR INFORMATION

Order Fulfillment and Administration

We process your personal information to carry out our obligations arising from any sales contracts entered into between you and London Wholesale, including picking, packing, dispatching goods, and processing invoice documentation.

Customer Communication and Updates

Your contact information is used to transmit essential operational messages, such as order confirmation notices, courier tracking updates, returns handling, and direct responses to your customer service inquiries.

Fraud Prevention and Risk Management

We utilize basic transaction data to verify checkout authenticity, identify suspicious activity, and protect our customers and business from fraudulent electronic transactions.

Legal and Regulatory Compliance

We retain specific commercial records to comply with statutory accounting requirements, tax filings, and trade obligations under United Kingdom law.

LEGAL BASIS FOR PROCESSING

Contractual Necessity

Processing is required to fulfill the purchase agreement and ensure the prompt delivery of your hardware orders.

Legitimate Business Interests

Processing is conducted to improve our inventory, secure our platform, optimize customer service operations, and prevent fraud, provided such interests do not override your privacy rights.

Legal Obligation

Processing is carried out where we must adhere to UK statutory reporting and legal requirements.

Consent

Where required by applicable regulations, we rely on your clear consent to store non-essential website cookies or send direct marketing correspondence.

DATA SHARING AND THIRD PARTIES

Strict Non-Sale Guarantee

London Wholesale does not sell, rent, lease, or trade personal customer information to third-party marketing companies, advertisers, or data brokers.

Essential Service Providers

We share relevant personal data exclusively with trusted third-party partners strictly necessary to complete your order and deliver services:

Logistics and Courier Carriers: Royal Mail, Evri, and DPD UK to fulfill parcel delivery and provide tracking notices.
Payment Service Gateways: Regulated financial providers processing Visa, Mastercard, American Express, and Shop Pay transactions under Level 1 PCI-DSS standards.
IT and Technical Infrastructure: Trusted web hosting, cloud infrastructure, and live chat platforms operating under strict data protection terms.

Legal Disclosures

We may disclose personal data if required to do so by law, court order, or governmental authorities to comply with legal processes or protect the rights, property, and safety of our customers and the public.

DATA SECURITY MEASURES

Technical Safeguards

All transactional and browsing sections of our website utilize 256-bit Secure Sockets Layer (SSL) encryption to secure information transmission against unauthorized access.

Operational Protections

Internal access to customer records is restricted to authorized personnel who need the information to perform specific administrative, fulfillment, or customer care tasks.

DATA RETENTION PERIODS

We retain personal information only for as long as is necessary to accomplish the purposes outlined in this policy. Transaction and billing records are stored for a statutory period of six years in accordance with United Kingdom tax and financial accounting requirements, after which they are securely deleted or anonymized.

YOUR STATUTORY PRIVACY RIGHTS

Under UK data protection legislation, you possess specific legal rights regarding your personal information:

Right of Access: You have the right to request a copy of the personal data we hold about you.
Right to Rectification: You may request the prompt correction of any inaccurate or incomplete details.
Right to Erasure: You may request the deletion of your personal data where retention is no longer necessary for contractual or legal purposes.
Right to Restrict Processing: You may request the restriction of processing under certain contested circumstances.
Right to Data Portability: You have the right to receive your personal data in a structured, machine-readable format.
Right to Object: You may object to the processing of your data where processing is based on legitimate business interests.